As a small business owner with a limited budget, would you invest in lower prices to attract more customers or in better customer service and store experience? Which would you choose and why?
**Question:** You own a small retail store with a limited budget for improvement. You must choose between two strategies. Option A is to lower your prices to attract bargain-hunting customers. Option B is to invest in better customer service – training staff, improving the store layout, and offering free gift wrapping. Which would you choose…
